Rhinoplasty (better known as the ‘nose job’) is the most sought-after cosmetic in the world in general. According to statistics, many people elect to undergo nose cosmetic surgery in India. In fact, its popularity among women in particular has been increasing since 2011. India even ranked fourth in the world with the most number of patients undergoing rhinoplasty in a 2010 survey—and the number of patients grows at a steady rate. But why do people opt for this procedure?